Transparency
AI, cards on the table
We use artificial intelligence for a few specific jobs: tidying up the photos of the homes, animating them in the listing videos, and writing and translating the descriptions. The video that opens the home page and some illustrations on the site's pages are also made with AI. Here is what we do, what we never do, and how you can check it yourself, photo by photo.
What we do to the photos
Photos of the homes go through a generative image model (Google's Nano Banana family, used via the Higgsfield platform). There is one rule: the home must stay exactly as it is.
What we do
- +We correct light and colour, as in ordinary photo retouching.
- +We straighten tilted lines with photo-editing software, without generative AI.
- +We remove clutter: towels, bottles and soap, bins, drying racks, laundry, cables, papers, small personal items.
- +We make unmade beds with plain linen, without changing their size.
- +We remove people and the photographer's reflections.
What we never do
- −Add, remove or move fixed parts: walls, doors, windows, floors, bathroom fittings, kitchen units, built-in wardrobes, radiators.
- −Change the view from the windows.
- −Make a room look bigger or change its proportions.
- −Soften or hide a defect: stains, cracks and wear stay as they are.
- −Virtually furnish a home or show a rendering without saying so.
One thing needs saying plainly: where we remove an object, the bit of wall or floor behind it was not photographed. The model reconstructed it, plausibly. That is why every photo where we remove something says so, and why the viewing remains the only reference for the real condition of the home.
How you can see it, photo by photo
You don't have to take our word for it: where AI changed what you see, it says so on the photo.
- 1
The mark on the photo
In the gallery and on the listing cards, photos in which AI changed what you see carry the ✦ AI mark at the top right. Open the photo: the label says what kind of edit it is (for example “AI · edited”) and the detail is underneath. Photos retouched for light and colour only carry no label: the summary at the end of the listing counts them. On the home page we put no labels, just a small mark on simulations and on videos generated with AI.
- 2
The caption
Where there is one, the line under the photo goes into detail: what was removed and what was deliberately left.
- 3
Before and after
Where you see “See the original”, drag the slider to compare the published photo with the one taken. Published originals have personal details blurred (faces, names, documents), carry no location data and are checked one by one, by eye, before they go online: the check is done by a person or by our AI assistant, and it is recorded. When an original is not published, it is available on request.
- 4
The listing note
At the end of each listing there is a summary: how many photos out of how many, how many for light and colour only. Opened, the full note: with which tool, what was removed and which defects were left as they are.
The labels you may see
AI · edited
Movable objects – the clutter – were removed. The fixed parts are as photographed.
AI · simulated
It is a simulation: elements that were not in the photo were added or reconstructed. The caption says which.
AI · rendering
The image was generated entirely with AI: it is not a photograph of the home.
AI
The photo went (or may have gone) through a generative model, but the description of what changed is not written yet. When in doubt, we flag it.
Rendering
It is a project rendering made without AI (by the architect, for example): it is not a photograph of the home.
AI · illustration
Some images on the site's pages that are not listings are illustrations generated entirely with AI: they are not photographs, either of a home or of a place.
No label goes on technical retouching done without generative AI (exposure, white balance, straightening, cropping), nor on photos that went through AI for light and colour only, where nothing has been added or removed: the listing summary counts them.
Videos
When a listing opens with a short video, it is not footage: it is the photos of the home, already retouched with AI as described above, animated with Kling (used via the Higgsfield platform) with a single movement, a slow push-in.
The animation does not invent scenes, rooms or objects: we check each clip against the photo it starts from and discard any in which something changes. If a starting photo is a simulation (label “AI · simulated”), however, the video also shows the elements added with AI. In the listing each video carries its label at the top right for as long as it is on screen (for example “AI · animated video”); how it was made is explained in the caption, below the video or in the summary at the end of the listing. On the home page, a small “AI video” mark takes the label's place. The videos have no sound.
The video that opens the home page is not footage either: it was generated with AI (via the Higgsfield platform) from a single photograph of a living room, and the camera movement was created by the model. The “AI video” mark on the video says so.
Descriptions and translations
Listing descriptions are drafted with the help of artificial intelligence from the home's data: floor area, floor, rooms, features, availability.
The English, German and Slovenian versions are translated with AI from the Italian text. If a sentence seems ambiguous, the Italian is the original; for the terms, the contract and the viewing always prevail.
What stays human
AI prepares photos, videos, illustrations and texts. People do the rest.
- Viewings: a person from the agency shows you the home.
- Availability: the dates are checked by a person.
- Contracts: they are prepared and checked by people.
- Decisions: who to rent to, and on what terms, is decided by the owner and the people working with them, never by an algorithm.
Why we do it: common sense asks for it, and so do the rules. Article 50 of EU Regulation 2024/1689 (the AI Act) requires content generated or altered with AI to be recognisable; the Italian Consumer Code (Legislative Decree 206/2005) prohibits misleading commercial practices.
Spotted something that doesn't add up?
A photo that doesn't match the home, a missing label, a wrong translation: write to us. We check, and if there is an error, we correct it.
Last updated: October 2026.