Transparency
AI, cards on the table
We use artificial intelligence for a few specific jobs: tidying up the photos of the homes, animating them in the listing videos, and writing and translating the descriptions. Here is what we do, what we never do, and how you can check it yourself, photo by photo.
What we do to the photos
Photos of the homes go through a generative image model (Google's Nano Banana family, used via the Higgsfield platform). There is one rule: the home must stay exactly as it is.
What we do
- +We correct light and colour, as in ordinary photo retouching.
- +We straighten tilted lines with photo-editing software, without generative AI.
- +We remove clutter: towels, bottles and soap, bins, drying racks, laundry, cables, papers, small personal items.
- +We make unmade beds with plain linen, without changing their size.
- +We remove people and the photographer's reflections.
What we never do
- −Add, remove or move fixed parts: walls, doors, windows, floors, bathroom fittings, kitchen units, built-in wardrobes, radiators.
- −Change the view from the windows.
- −Make a room look bigger or change its proportions.
- −Soften or hide a defect: stains, cracks and wear stay as they are.
- −Virtually furnish a home or show a rendering without saying so.
One thing needs saying plainly: where we remove an object, the bit of wall or floor behind it was not photographed. The model reconstructed it, plausibly. That is why every edited photo says so, and why the viewing remains the only reference for the real condition of the home.
How you can see it, photo by photo
You don't have to take our word for it: every edit shows where you come across it.
- 1
The mark on the photo
In the gallery, photos that went through AI carry a small ✦ AI mark. Open the photo and the label underneath says what was done.
- 2
The caption
Where there is one, the line under the photo goes into detail: what was removed and what was deliberately left.
- 3
Before and after
Where you see “See the original”, drag the slider to compare the published photo with the one taken. Published originals have personal details blurred (faces, names, documents), carry no location data and are checked by a person before they go online. When an original is not published, it is available on request.
- 4
The listing note
Each listing has the full note: how many photos out of how many, with which tool, what was removed and which defects were left as they are.
The labels you may see
Light and colour corrected with AI
The photo went through the model for light and colour only: nothing was removed or added.
Retouched with AI: objects removed
Movable objects – the clutter – were removed. The fixed parts are as photographed.
Edited with AI: elements added
Elements that were not in the photo were added. The caption says which.
Rendering, not a photograph
The image is computer-generated: it is not a photograph of the home.
May have been edited with AI
The photo may have been edited, but the details are not linked yet. When in doubt, we flag it.
Technical retouching done without generative AI (exposure, white balance, straightening, cropping) carries no label: it does not change what the photo shows.
Listing videos
When a listing opens with a short video, it is not footage: it is the real photos of the home, animated with Kling (used via the Higgsfield platform) with a single movement, a slow push-in.
No invented scenes, rooms or objects. We check each clip against the photo it starts from and discard any in which something changes. The videos have no sound.
Descriptions and translations
Listing descriptions are drafted with the help of artificial intelligence from the home's data: floor area, floor, rooms, features, availability.
The English, German and Slovenian versions are translated with AI from the Italian text. If a sentence seems ambiguous, the Italian is the original; for the terms, the contract and the viewing always prevail.
What stays human
AI prepares photos and texts. People do the rest.
- Viewings: a person from the agency shows you the home.
- Availability: the dates are checked by a person.
- Contracts: they are prepared and checked by people.
- Decisions: who to rent to, and on what terms, is decided by the owner and the people working with them, never by an algorithm.
Why we do it: common sense asks for it, and so do the rules. Article 50 of EU Regulation 2024/1689 (the AI Act) requires content generated or altered with AI to be recognisable; the Italian Consumer Code (Legislative Decree 206/2005) prohibits misleading commercial practices.
Spotted something that doesn't add up?
A photo that doesn't match the home, a missing label, a wrong translation: write to us. We check, and if there is an error, we correct it.
Last updated: October 2026.